The redesigned BT Reflex O-series lands an iF DESIGN AWARD 2017
Toyota Material Handling Europe is a winner of this year’s iF design award, a world-renowned design prize. The BT Reflex O-series, a reach truck fit for indoor and outdoor use, won in the product category automobiles and vehicles.
The model won over the 58-member jury, made up of independent experts from all over the world, with its unique glass roof, exceptionally clean mast and overall quality design down to the finest details. The competition was fierce: over 5,500 entries were submitted from 59 countries in hopes of receiving the iF seal of quality.
"This is a genuine symbol of our hard work, kaizen process and creativity at Toyota. Again we are honoured with an international design award that reaffirms our design quality. This achievement was entirely completed thanks to our great teamwork,” says Magnus Oliveira Andersson, Head of Design at Toyota Material Handling Europe.
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The BT Reflex O-series has recently been launched together with the class-leading BT Reflex R/E-series, which has the same design features and quality. The BT Reflex already received its very first iF Design Award in 1982 under the model name 1350E. Since then, Toyota Material Handling has been awarded with more than 40 awards over the years.
The iF DESIGN AWARD is organised every year by Germany’s oldest independent design organisation, the Hanover-based iF International Forum Design GmbH. The award night of the iF DESIGN AWARDS will take place on 10 March 2017 at the BMW Welt in Munich during the Munich Creative Business Week. All awarded entries will be displayed at the iF design exhibition in Hamburg.
More information about the BT Reflex O-series reach truck can be found in the “Design Excellence” section of the iF WORLD DESIGN GUIDE.
About the iF DESIGN AWARD
Since over 60 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world.
Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concepts. All awarded entries are featured on the iF WORLD DESIGN GUIDE, in the iF design app and are displayed at the iF design exhibition Hamburg.
Future technology
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Reach trucks
The series of powerful reach trucks offers high acceleration and exceptional driveability for optimum pallet movement.
Design history
Inspired by the Toyota values on one hand and industry trends on the other, we design material handling solutions with our customers in mind.
Toyota Production System
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