Toyota Material Handling

Master Thesis – Improving Customer Onboarding for Digital Fleet Management

User Experience (UX) Research & Learning Experience Design

 

At Toyota Material Handling Europe, we create the technology that keeps the world moving. Diverse businesses across Europe depend on our logistics and material handling solutions. By pioneering technology such as automation, connectivity and productivity solutions, we create opportunities for our customers’ logistics operations to be as efficient as possible.

 

We firmly believe in setting ideas in motion. That is why we are investing more than ever in research and development. Our multidisciplinary teams work both conceptually and practically to develop the next generation of material handling products and solutions. By providing our Research and Development organisation with the creative freedom and resources needed to explore new technologies, we aim to stay at the forefront of innovation. At Toyota Material Handling Europe, we contribute to a smarter and more sustainable society, today and tomorrow.

 

Background and purpose
Our digital fleet management solutions, My Toyota Material Handling and I_Site, help customers gain insights into their forklift fleets and make informed operational decisions.

 

Today, customers learn to use these tools through several activities, including live onboarding sessions, online training, introductory emails and their first experience with the products. These activities vary between markets, and we need a better understanding of what works well and where customers experience difficulties, receive too much information or feel uncertain when getting started.

 

You will build on existing internal research and focus on a selected part of the onboarding journey.

 

Thesis description
You will investigate how customers learn to use our digital tools and explore how we can make the onboarding experience clearer, more consistent and easier to follow.

Building on existing research and focusing on a selected part of the onboarding journey, you will:

  • Investigate how customers experience the current onboarding activities.
  • Identify where they encounter difficulties or receive too much information.
  • Develop design principles and propose improvements based on user research and learning design.
  • Create prototypes for one or two selected activities and evaluate them with users.


Your findings will provide recommendations for improving customer onboarding across markets.

Your profile

  • Master’s student in Design, UX, Cognitive Science, Human-Computer Interaction or a related field.
  • Interest in user research, digital products, learning design and customer experience.
  • Ability to work with qualitative and quantitative insights and translate them into practical design recommendations.
  • Good English communication skills and the ability to engage with users and stakeholders.

 

Beneficial skills (not mandatory)

  • Experience with interviews, observation or usability testing.
  • Experience with prototyping tools such as Figma or similar.
  • Knowledge of learning design, instructional design or service design.

Our offer
At Toyota Material Handling Europe (TMHE), a global leader in the fast-evolving high-tech industry, we provide a dynamic and inclusive work environment where you can learn, contribute and grow. As a Master Thesis student, you will receive mentorship from experienced professionals who will guide you through your research journey.

 

Depending on the thesis scope, you may work closely with colleagues at our Innovation Centre in Linköping, our European headquarters in Mjölby and relevant expert teams across the organisation. We believe in a flexible work environment that allows you to balance both your professional and personal life.

 

At TMHE, you will have the opportunity to build valuable skills, contribute to impactful projects and be part of a collaborative, diverse and welcoming workplace. You will also receive competitive compensation in two instalments: one when you start your work and the other upon successful completion of your thesis.

 

Time for you to make a MOVE!

Your application

Please submit your application, including:

  • A brief personal letter
  • Your CV
  • A recent transcript of records


For questions about the thesis, please contact your future mentor Lena Marquard (lena.marquard@toyota-industries.eu ). Applications are reviewed continuously and suitable candidates may be invited to interviews before the deadline.

Terms

  • As soon as possible, or at the latest by the 30th of October 2026.
  • Start date: During January 2027.
  • Scope: 30 hp.
  • Suitable for: Two students.
  • Flexible location: Gothenburg, Linköping, Mjölby or partly remote by agreement.

#EUROPE

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