We use cookies to ensure that you have the best experience on our site. OK

German Design Award 2018 for BT Reflex R-series reach truck

The class-leading reach truck model BT Reflex R-series from Toyota Material Handling has been awarded with the German Design Award 2018. Its clean and functional design scored a winning place in the Excellent Product Design category.

The German Design Award is the top international prize of the German Design Council, which consists of an international jury and rewards unique designs that bring added brand value.

“For me, designing forklifts is about placing the human being at the centre. Our challenge in this is expressing good ergonomics in the actual design, so that the driver experiences it to the fullest,” said Oliveira Andersson, Head of Design at Toyota Material Handling Europe, who has been continuously improving the product since 1995. The BT Reflex reach truck has a long history, and was first equipped with a simple interior. Following the rise of the philosophy in the 70s and 80s to respond to customer needs across different industries and design products with the user in mind, the updated design from BT was focused on the comfort of the driver. This led to the first iF design award for outstanding ergonomics in 1982 for the BT1350E reach truck. Over the years, the models have been improved according to the Toyota value Kaizen (continuous improvement). Toyota Material Handling has been awarded earlier with the German Design Award 2016 for BT Levio P-Series.

Press contact

Toyota Material Handling Europe
Akiko Elmwall, PR Manager
+46 (0)142 8 6259, M: +46 (0)72 701 1577

You may also like

Shadows of a Swarm truck

Future technology

Smart Logistics and Logiconomi give you solutions available today and show our vision for the future.

Read more >

Hand sketching a truck

Design history

Inspired by the Toyota values on one hand and industry trends on the other, we design material handling solutions with our customers in mind.

Read more >

Reach truck in warehouse

Reach trucks

The series of powerful reach trucks offers high acceleration and exceptional driveability for optimum pallet movement.

Read more >

Toyota Production System

We apply lean manufacturing to our production and work according to a pull system, which means we only produce what you order.

Read more >