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CeMAT initiation

Think CeMAT, think Toyota – Fresh ideas and innovations at CeMAT 2016

This year at CeMAT, Toyota Material Handling takes over Pavilion 32 again. From 31 May until 3 June, numerous concepts and trucks that increase efficiency in material handling operations are presented at the Toyota booth at the Hanover fairground.

“We are happy to be back again at this fantastic location, Pavilion 32,” announces Matthias Fischer, President of Toyota Material Handling Europe. “I was looking forward to the opening day and am eager to meet as many customers as possible to exchange new ideas and fresh thinking. We have been investing in new concepts for the future, which will help our customers to combine efficient logistics with maximum economy – that’s our aim and our philosophy – we call it Logiconomi.”

CeMAT, the intralogistics fair taking place at Hanover this week, is an excellent occasion for Toyota Material Handling to listen and learn from customers and reflect their needs. Toyota continues to invest in research and development of products and solutions for European customers. This focus on innovation is reflected in Toyota Material Handling’s slogan for this year’s event: think CeMAT, think Toyota. Visitors can expect the following highlights at the Toyota booth:

Think Energy, think Toyota

The energy zone is called “New Energy Now”, since new energy options are not only discussed, but also delivered by Toyota. Lithium-ion is available across the electric warehouse range, as well as for the Traigo 48 counterbalanced truck. Toyota Material handling has also produced a fuel cell forklift truck, which uses hydrogen as a fuel, and presents the Toyota Mirai car at the booth. Customers can easily use the energy alternatives mentioned above thanks to the modular concept, which allows for switching between for example lead-acid and lithium-ion on the same truck.

Think Future, think Toyota

Toyota Material Handling also offers visitors the unique opportunity to take a journey into the future with the ‘Future Technology Tour’. The tour shows a number of creative concepts, designed to be thought-provoking for visitors, who are invited to give feedback.

Think Quality, think Toyota

In this area, customers are given an insight to lean production, how the Toyota Production System is implemented in Toyota manufacturing processes, and what the quality implications are. Because of the quality and reliability of our vehicles, Toyota is also able to offer customers approved used trucks as an alternative to new ones. These trucks offer the same Toyota quality as new trucks since they are serviced by Toyota technicians with genuine Toyota parts throughout their lives and refurbished afterwards; the only difference is that customers pay a lower cost. Visitors can meet our experts at Hall 25 to explore Toyota Used solutions, where they can learn how to order used machines online and how these trucks can be connected and function as Smart Trucks.

Think Smart, think Toyota

In the Smart Dynamics dome, Toyota Material Handling will challenge everyone’s beliefs about logistics management by showing how information from connected or Smart Trucks via I_Site technology can be used to monitor and improve all aspects of logistics operations, such as safety, energy, service, and operators.

Toyota TV

Toyota has also come up with a unique feature called Toyota TV, a live transmission at the booth, showing interviews with specialists who give an insight into the many ideas and innovations presented by Toyota.

Toyota Material Handling will be sharing fresh ideas and innovations at Pavilion 32 until 3 June at the Hanover fairground.

Press contact

Toyota Material Handling Europe
Akiko Elmwall, PR Manager
+46 (0)142 8 6259, M: +46 (0)72 701 1577

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